A Houston, Texas based fourth generation family owned and operated business...  grandfather,  father,  grandson and great-grand-daughters...  I am Bruce LaRoche, the grandson... 
Established to serve the international legal, medical and hospitality communities, specializing in providing custom logo signature plaques and way finding sign systems for facility entries, check-in counters and conference room podiums. 
From the early beginnings of an in-house foundry, incorporating steel die fabrication, metal stamping, engraving, abrasive and chemical etching, water and laser cutting, we have grown to be one of the premier manufacturers and wholesale distributors of corporate identification systems serving a network of world wide clients. 
Though the foundry, old stamping presses and hand set type may have long since been replaced by state-of-the-art, computer assisted technology, many of our old ways have not been lost. 
Balancing the requirements of design, product utilization, fabrication and installation we offer a practical problem-solving process to our clients. 
Our commitment is to work in close partnership with you to provide a consistent level of quality service at a fair price.


Directional Signage - Podium Logo - Hotel Plaques - Laroche Architectural Graphics, LLC